I am a Digital Product Designer, getting my hands dirty with leadership, research, strategy, Figma, analytics...
I focus on the dynamic intersection of product design and management.
Currently, I work as a Design Lead at Juntos, an ecosystem for building material retail and wholesale, connecting industries to stores.
I am also pursuing an M.Sc. in Digital Product Development from USP. Recently, I have finished a Professional Certificate in Strategic Management from Wharton, and an Executive MBA from FGV.
Latest works
Work process
0. The intersection
I believe in focusing my efforts on the shared scope with PMs to produce more valuable work for users and businesses.
1. Discovery
Where everything begins: understanding users, businesses, and the product ecosystem.
- User research: interview users, analyze behaviors, and uncover pain points.
- Business research: understand goals, strategies, and metrics critical to the business.
- Product research: analyze product usage data to find problems and opportunities.
- Market research: benchmark direct and indirect competitors for insights.
2. Solution
Defining the problem and generating impactful ideas.
- Define and prioritize problems: use metrics to identify the most critical issues.
- Generate solutions: brainstorm ideas, document them, and define success metrics.
- Strategize: look to the horizons and understand if the solutions fit the big picture;
- Prioritize ideas: ensure alignment with user needs, business goals, and technical feasibility.
3. Validation
Testing ideas before building.
- Create low-fidelity prototypes: build simple mockups to validate key concepts.
- Ensure feasibility: collaborate with developers to ensure technical viability.
- Test with users: define success metrics, gather feedback, and iterate as needed.
4. Production
Turning designs into reality.
- Document requirements: maintain an up-to-date product requirement document and scope of work.
- Develop high-fidelity prototypes: build detailed prototypes to guide development.
- Conduct usability testing: test the interface with users and teammates to address issues early.
- Handoff design: provide detailed specifications, videos, and annotations for developers.
5. Development
Bringing the product to life.
- Support coding: stay accessible to answer developer questions.
- Track events: create a list of key interactions for analytics.
- Quality assurance: verify design accuracy, performance, and responsiveness across devices.
6. Go live
Celebrate and communicate the launch.
- Announce the release: use email, social media, and internal channels to spread the word.
7. Follow-up
Continuous improvement after launch.
- Update documentation: revise flows, journeys, and other resources.
- Evaluate success: analyze metrics against your original goals to inform future iterations.
Experience
Digital Product Design Lead (Juntos | Remote | May/23 to present)
Highlights
- Led a team of 5, designing a B2B e-commerce and loyalty program, improving user experience and aligning with business strategy.
- Facilitated agile processes and workshops, managing cross-functional collaboration.
- Conducted usability tests, A/B testing, and user research to drive data-informed design decisions.
Related cases
Senior Digital Product Designer (Juntos | Remote | August/21 to May/23)
Highlights
- Conducted heuristic evaluations, user interviews, and data analysis to refine digital products, enhancing user engagement.
- Improved user satisfaction by implementing user-centered design strategies and testing initiatives.
Related cases
Senior Digital Product Designer (Avenue Code | Remote | March/21 to August/21)
Highlights
- Led A/B testing and usability evaluations to improve product performance.
- Delivered intuitive, data-driven digital product designs that enhanced customer journeys and satisfaction.
Product Designer (W. Mitty | Remote | September/17 to August/21)
Highlights
- Delivered cross-platform designs for global markets;
- Led projects from ideation to delivery, ensuring cultural relevance and user satisfaction
across regions; - Managed international design and development projects, achieving successful outcomes
across diverse markets, like increasing car insurance sales by 11%.
Related case
Product Manager and Designer (Beliive | Remote | November/19 to March/21)
Highlights
- Reduced user research recruitment time by 80% by creating an efficient testers bank;
- Prioritized strategic backlogs using insights from user research and data analysis;
- Facilitated agile workshops, aligning design and development teams for faster delivery
cycles.
Digital Product Designer (Liva | Remote | June/18 to November/19)
Highlights
- Improved a mobile real estate broker app, increasing user acquisition by 25%;
- Developed MVPs using Zapier, Typeform, and Google Spreadsheets for efficient product
iterations; - Increased user satisfaction by 17% through user interviews and usability testing
insights.
Related case
Interface Designer (Profite | Rio de Janeiro | January/18 to June/18)
Highlights
- Designed an innovative data store for B3 (Brazilian stock exchange), boosting user
engagement metrics; - Boosted e-commerce sales by 70% through strategic design improvements.
Related case
Product Designer (SmartSERP | Remote | July/16 to September/17)
Highlights
- Managed the entire product lifecycle, optimizing product usability and performance
through testing and design.
Designer (Freelancer | Remote | January/12 to September/17)
Highlights
- Delivered tailored design solutions for web, mobile, and print, catering to diverse
industries;
- Designed branding materials and marketing campaigns, exceeding client expectations;
- Created user-friendly websites for clients in the USA and UAE, improving user experience and engagement.
Design Intern (Nibo | Rio de Janeiro | July/15 to April/16)
Highlights
- Created a viral spreadsheet that generated 20,000+ downloads, supporting Nibo’s marketing efforts.
- Designed landing pages, e-books, and advertising materials to drive customer engagement.
Education
M.Sc. in Digital Product Development (USP | 2025 to 2026)
- Qualitative Research Methods;
- Quantitative Research Methods;
- Technology Management;
- Agile Project Management;
- Change Management;
- Roadmapping;
- Product Development;
- Marketing;
- Economics.
Professional Certificate in Strategy Management (Wharton | 2023 to 2024)
Executive MBA in Business Management (FGV | 2022 to 2024)
- Accounting;
- Business Analytics;
- Business Process Management;
- Business Strategy;
- Marketing Strategy;
- Business Economy;
- Finance;
- ESG;
- Costs Management;
- Project Management;
- Service Management;
- Leadership and Team Management;
- Conflict Management;
- Supply Chain Management;
- Digital Transformation.