Revolutionizing real estate: Liva's journey to empower brokers and delight clients
Situation
Liva is a Brazilian startup focused on helping real estate brokers improve productivity and deliver better client experiences. Brokers relied heavily on smartphones, but lacked a dedicated mobile app to streamline workflows. The business aimed to create an app that automated key tasks like client registration, property recommendations, lead qualification, and client communications.
Task
I was responsible for designing Liva’s mobile app from the ground up. The goals were:
- Automate real estate workflows to save brokers time.
- Provide a streamlined, user-friendly interface to improve broker productivity.
- Enhance communication channels to increase client satisfaction.
- Ensure the app aligned with both user needs and business objectives.
Action
To ensure the app met these goals, I carried out a structured design process:
- Research:
- Analyzed Google Analytics to review existing user behavior.
- Conducted user interviews with brokers to identify daily workflow needs.
- Ran usability tests with MVP prototypes to validate functionality and interface clarity.
- Ideation:
- Designed automated workflows (client registration, property recommendations, lead qualification).
- Developed a clean, intuitive interface that highlighted essential broker information.
- Built seamless communication features for booking visits and responding to client inquiries.
- Design & Iteration:
- Created wireframes and interactive prototypes in Figma.
- Validated features through interviews and usability testing.
- Iterated on designs to balance feature richness with usability.
Result
The final design successfully delivered a broker-focused mobile app with the following outcomes:
- Improved usability through a clear, streamlined interface.
- Increased broker productivity by automating repetitive tasks.
- Enhanced communication between brokers and clients for scheduling and inquiries.
Although I left the company shortly after launch and couldn’t measure long-term results, the app was well-received during usability testing and successfully deployed.
You can see the Figma file here. Visit Liva’s website or check out the app on the Play Store. Below, you’ll also find a link to the Figma file showcasing the app’s design.
Reflection and learnings
- Balancing feature complexity with usability is crucial for adoption.
- Deep understanding of broker workflows was essential for delivering immediate value.
- Continuous validation and iteration ensured designs fit real-world needs.
- Usability is key for mobile apps in fast-paced professional environments.
Future opportunities
- Implement post-launch feedback loops to refine the app continuously.
- Use advanced analytics to measure the app’s impact on productivity and client satisfaction.
- Explore AI-driven property recommendations and enhanced communication tools for brokers.